During customer calls, time is tight. You might have 30 minutes total and 20 minutes at most to show something. The question is always the same: what is actually worth showing?
Do you walk through the platform. Do you show tools and connections. Do you show work already running in the background.
You cannot show everything. If you try, the call becomes unfocused and the customer leaves impressed but unclear on what to do next.
Show one thing only: that Brim can do work for them.
The most effective way to do this is to create an agent with them during the call.
Why this works:
- They see how simple it is to create something useful
- The agent is built around their work, not a generic example
- It is clear what the agent will do and why it matters
- You can send them the agent immediately after the call
This means that when the customer leaves the call, they have something concrete.
They can use the agent. They start getting value. They understand what else could be automated.
Instead of remembering a demo, they experience progress. That experience is what drives the next step: creating more agents and expanding usage across the business.
If you want an example of how we do this. Feel free to reach out.