My client is worried AI content will make them look bad and I’m curious how others handle this.
I’m working with a construction project management firm. I suggested using AI to support internal and external email writing, mainly to speed things up.
They were hesitant. Their concern was that AI generated content could make them look lazy or unprofessional. Their words were basically, “clients aren’t paying us to send AI written emails.”
I didn’t push back hard on this and had no response.
Has anyone else dealt with similar concerns from clients or stakeholders? How did you approach it, if at all?
Yeah, this is a really common concern and one we’ve had to explain a few times.
A lot of it comes from people’s experience with general AI tools like ChatGPT. Everything tends to look the same. The same tone, the same language patterns, lots of hyphens, and that’s where the association with laziness or low effort comes from.
There is a way to combat this though. In Brim, you give the agent very explicit style guidance on how to write. Things like no hyphens, write like this, use our tone. You also feed it hundreds of real examples of how you already communicate.
At that point, it’s not writing like AI anymore. It’s writing like you do, or more accurately, like the client does.
Happy to walk you through how this works and how you can show it to a client, and how to explain it in a way that lands properly.