How should I position AI alongside fractional CFO services?

Domain Experts
1

Hi all, first post here so let me know if this is the right place, or if I should move it elsewhere.

I’ve recently joined the Brim Domain Expert programme and would appreciate some perspective from others who’ve been through this.

By way of background, I’ve been working as a fractional CFO for around four years. Over the last six months I’ve been researching how AI can be applied practically in finance teams, and I’m now starting to offer AI related services alongside my consulting work.

My question is around positioning.

How do you introduce AI as part of your offering in a way that feels like a clear value add, without diminishing the core consulting work, credibility you’ve built and confusing your existing customers?

I’m keen to avoid AI being perceived as a replacement for judgement or experience, while still being explicit that this is now something I actively provide to clients.

Any thoughts or examples from other Domain Experts, or from the Brim team, would be really helpful.

Thanks in advance.

2

Hi Jordan, great question

This is one of those areas where it’s hard to give a genuinely useful answer in a thread. Positioning AI alongside fractional CFO work tends to be quite nuanced and usually involves a bit of back and forth, especially to make sure it strengthens your credibility rather than muddying it.

We’ve put together a guide and framework specifically for Domain Experts on this, and it’s something we usually walk through live. We also often help update LinkedIn positioning in that session so it lands cleanly with existing and new clients.

I’ll drop you an email and we can arrange a time after Christmas.