AI doesn’t always mean more technology. Sometimes, it means better judgment.
In this episode of The AI Opportunity, I’m joined by Andrew Deutsch, CEO of Fangled Group and Director of Operations at RR Donnelley, to unpack what AI adoption actually looks like inside traditional businesses.
Having worked hands on with mid sized manufacturers and inside a Fortune 500, Andrew sees the same pattern repeatedly. AI efforts fail not because the tools are wrong, but because they are introduced without context, intent, or respect for how work really gets done.
We talk about:
• Why low tech solutions often outperform complex AI
• Why AI fails when it’s treated as experimentation instead of a tool
• How leaders decide where AI adds value and where it creates risk
• Balancing people, process, and technology without breaking what already works
If you’re a CEO, COO, or operator trying to modernise without chasing hype, this episode offers a grounded way to think about AI in real businesses.
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